test-marketing


test-marketing
test market UK US noun [C] MARKETING
a particular area or group of people chosen for a limited introduction of a new product or service, new advertising campaign, etc. to test how people will react when it becomes available in more places: »

70% of consumers in the two test markets gave high satisfaction marks to the products.

the process of introducing a new product or service, new advertising campaign, etc. to a limited group of people or area to test how people will react when it becomes available in more places: »

The company has continued its growth record with a successful test market in the USA.

test-market verb [T]
»

They have sent off information packs to test-market interest.

test-marketing noun [U]
»

We have conducted successful test-marketing for the new product.


Financial and business terms. 2012.

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